Cinetronica

Our Origin Story

Cinetronica® is an utopia for virtual, journey lead creative. We forge cross-media audio workflows for the 21st century.

About Lynden

Founder Lynden Campbell is a legally qualified music supervisor with over 20 years music licensing experience. She has worked across TV, games, advertising and experiential, score coordination, licensing negotiation, commercial contracts and budget management for media soundtracks. As music supervisor, responsibilities on projects include:

• Budget control for source and composed music
• Music rights clearance and research from pre to post production
• Creative music search from commercial music, library and music archives
• Score coordination – arranging studio bookings, music team sourcing (composer, musicians, studios, orchestrators, conductors, programmers, copyists, music editors and engineers) call sheets and schedules
• Contractual negotiations, NDAs and MU PACT Agreements
• Session planning and pre-record coordination
• Preparing rehearsals for on-set
• Soundtrack releases
• On set liaising with sound, props and costume.
• Delivering cue sheets using systems such as CueTrak

As Head of Synchronisation, in 2009, Lynden established the sync team across both the Domino Recording and Domino Publishing companies. Lynden has a wealth of experience working with a wide range of copyright issues across independent artists, songwriters and labels including Son Lux, Owen Pallett, Patrick Watson and Jon Hopkins. Score work included Peaky Blinders (Anna Calvi), Piggy (Bill Ryder-Jones), the Goob (Luke Abbott), Pure (Julia Holter) and Industry (Nathan Micay). 

Lynden began her career in music licensing at EMI Records with highlights including working on the Cadbury’s Gorilla advert (Phil Collins), Moon (2009 Sony Pictures dir. Duncan Jones) and Children of Men (2006 Universal Pictures dir. Alfonso Cuarón). This gave her experience working across extensive superstar roster including Kate Bush, Blondie, David Bowie to the Beatles.

Lynden champions ongoing studio and pop-up art partnerships that promote real art to real people. As a response to the loss of music venues and cultural spaces, in November 2023 she created and produced a one-off pop-up called Poster Sale! – a nod to high street student poster sales of the 1990s. Working with Camdenist, the team took over the historic former North Western Polytechnic assembly hall. At the time space had been closd to the public for a decade – promised by developers to become a community cinema space. Camdenist and Cinetronica drew the pop up to a close by gathering local people in the space to watch films created by the amateur film makers about their local community.

A proponent of ambisonics and spatial sound, Lynden created Spatial Sound Symposium in 2021 for XR and full dome which led to the launch of a manifesto for a deep listening revolution at FullDome UK (2022). The manifesto sets out aspirations to produce more interactive, sound-driven, immersive experiences. Lynden believes that the future of entertainment will be extended journeys built on games engines. Her live and experiential work includes Dubai Expo 2020 (Live performances from Lang Lang, Andrea Bocelli, Christina Aguilera, Norah Jones and Mohammed Abdu), Frameless London and self-produced R&D projects for Full Dome (Chagall, Tawiah, Chipzel, x2AA).

Our latest work launches May 2025, The National Portrait Gallery Unframed: Stories – Brought to Life (MediaCity, Manchester, UK) – an immersive heritage experience designed to push the boundaries of storytelling combining the highest quality digital projection, Hollywood-style visual effects and the latest audio technology with music and creative narratives to tell the stories behind some of the Gallery’s best-loved portraits.

Keynote Speeches and Panel Moderation

Music technology live – Q&A host Chagall ‘Unlocked’ Barbican, London 2023

Metadata – AIM Sync 2021 keynote on data and ethical tagging

Blockchain – AIM Sync 2019 What will sync look like in 10 years time? with Imogen Heap

Livestream – AIM Connected 2019 Maximising potential in user-generated content with Anthony Pakrosnis,Twitch

Virtual Assistants – Pivotal 2019 AIM presents smart speakers interviewing Ivy Taylor (Amazon)

​Conference panel appearances

BIAF 2023, Ivors Academy, Cannes Lions, Berlin Fashion Film Festival, Edinburgh International Film Festival, BFI London Comedy Film Festival, Liverpool Sound City, Future Music (Barcelona), FACT Liverpool, Short&Sweet, BIME, Aesthetica Short Film Festival, c/o Pop, London Film School, Immerse Fulldome, FDUK, MIL Portugal – ethics of music tagging

Contributor

The Fundamentals of Fashion Filmaking by Nilgin Yusuf (Bloomsbury Visual Arts) Chapter 6 Fashion Filmmaking ‘Working With Music’

​BBC Bitesize ‘Who Owns Music’

​Press

BBC review 2024 – The Regime ****

USA Today – Kate Winslet was told to sing worse in ‘The Regime

Dome shines light on women in tech​

Music Licensing apps

Indie Essentials – Ethical Tagging

Interview 2020 

The Women’s Room

Podcasts

Rika Muzika Soho Radio 2025

Brew Time 2021

Behind the Music Business 2019